About Crain Communications

Crain Communications (Crain) is a business media company with a portfolio of 27 influential brands including Automotive News, Ad Age, and Modern Healthcare. Reaching 78 million readers globally, Crain’s delivers trusted news and insights across digital platforms, newsletters, research, and events.

The Challenge: A Tedious, Costly Approach to Ad Screenshots

Capturing ad screenshots across Crain’s many publications was time-consuming, repetitive, and expensive. A dedicated team manually opened each website and newsletter, a process that relied on outsourced labor billed by the hour. The workload and cost forced Crains to limit the number of ad screenshots taken, leaving gaps in their campaign reporting ambitions.

"We just couldn’t capture every single ad screenshot. We had to limit what we took, only grabbing certain sizes or doing it upon request. It wasn’t ideal, but it was the only way to manage the workload." — Eugene Bukhman, Digital Ad Solutions Manager, Crain.

Key challenges included:

• Manual and repetitive work slowed down campaign reporting, as staff had to visit multiple sites and newsletters individually.
  
  
• Hourly outsourcing costs added expenses that wouldn’t scale well, as a third-party vendor handled part of the process.
  
  
• Limited ad coverage meant only select ad sizes or placements were captured, leaving gaps in campaign reporting ambitions.

The Solution: A Smarter Automated Process

Crain needed a way to automate ad screenshot capture, ensuring ads were documented accurately, consistently, and at scale. After testing, the team found that Adwallet met all their requirements with their ability to customize the platform to fit Crain’s workflow.

• Automated ad screenshot generation significantly reduced staff workload by eliminating the need to manually open sites and newsletters one by one.
  
  
• Lowered costs and increased efficiency mean less reliance on outsourced support.
  
  
• Expanded campaign and creative coverage and allowing more ad screenshots in the reporting (multiple placements, devices, and formats)

• Smarter file organization through structured naming conventions made ad screenshots easier to retrieve..
  
  
• Custom API integration allowed screenshots to reflect the most recent articles, automatically eliminating outdated content.

"We’re no longer opening up every single webpage and newsletter. Adwallet does that for us, which is a massive time-saver." — Eugene Bukhman

Results: Reliability & Peace of Mind

By implementing Adwallet’s solution, Crain was able to keep more of the ad screenshots process in-house, gaining better control over campaign reporting while significantly reducing cost and time.

• Time savings from eliminating hours of manual ad screenshot work.
  
  
• Lower costs due to reduced hours on outsourced labor.
  
  
• Full ad coverage across all web and newsletter placements without limitations.
  
  
• More organized ad screenshots and accessible reports through structured file naming.

"We needed a solution that worked across all our sites and newsletters, and Adwallet delivered. The process is smoother, we’re saving time and money." — Eugene Bukhman

About Adwallet

Adwallet is revolutionizing ad operations with cutting-edge ad screenshot automation, empowering publishers, agencies, and retail media networks to supercharge their operational workflows.

Born in Denmark in 2017, Adwallet was founded by a team of industry veterans who saw firsthand the time-consuming challenge of manually capturing ad screenshots for digital campaigns. Determined to simplify the process, they set out to create a solution that would streamline and automate this crucial task.

Today, Adwallet has generated over 20 million ad screenshots for partners around the globe, transforming how ad operations teams work with ad screenshots. With a mission to amplify efficiency and eliminate tedious manual processes, Adwallet is committed to empowering professionals in Ad Operations through the power of automation.

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