The Ad Operations team at VICE Media in APAC wanted to boost their efficiency by automating parts of their work flow when trafficking and reporting campaigns. Capturing manual ad screenshots was very time consuming and tedious and added significant bottleneck to their service and operations.
They were serving multiple markets and multi-country advertisers across time zones making it even harder to coordinate and needed ad screenshots in due time and quality without too much back and forth.
By partnering with Adwallet.io, VICE Media managed to achieve a significant reduction in time spent every month taking ad screenshots to better service their agencies and advertisers eventually unlocking growth in their ad ops and sales teams.
One of the significant advantages Vice Media discovered using Adwallet.io was that the sales team now had instant access to ad screenshots and place them into their company styled template allowing for more consistency and premium service their clients deserved.Another added benefit was that ad screenshots was now taken during holidays and weekends allowing teams to take time off and not worry about sponsorships or short campaign bursts that were hard to capture without automation.
Since VICE Media APAC tested Adwallet.io they have since scaled up the service to be used globally out of their US office spanning more than 15 markets.
Making the change from manually taking screenshots to using the Adwallet platform has greatly reduced the number of hours we spent each month documenting digital campaigns. Before testing Adwallet, screenshots had to be done manually.
Now anyone at our organization can get the screenshots they need and they are automatically assembled into our company branded template with a few clicks.
We are excited about their solution and how it helps us release time that we may now use on tasks driving more value for our clients.
Micah Greenwood,
Ad Operations & Partnerships Director, Asia Pacific, Vice Media
