Captify was looking for an alternative solution to its existing manual/outsourced ad screenshot process that was time-consuming and resource intensive to scale against format diversity. Operating in multiple markets with varying contextual needs, Captify sought a streamlined solution to save time and increase productivity. Adwallet, an innovative ad screenshot software provider, stepped in to address these challenges and transform Captify’s ad operations.

Captify faced several challenges in their ad screenshot process:
- Inefficient outsourcing process: Creating tickets for outsourced ad screenshots led to delays and excessive time spent on task management.
- Multi-market needs: Captify required a solution that could cater to various regional markets and provide contextual understanding for each one.
- Process streamlining: Captify aimed to save time and increase efficiency in their ad screenshot process.

Adwallet.io collaborated with Captify to develop a tailored solution to tackle their challenges:

- Automated ad screenshot capture: Adwallet’s software allowed Captify to automate their ad screenshot process, eliminating the need for time-consuming ticket creation and taking ad screenshots.
- Multi-market support: The solution onboarded four markets, covering multiple regions and providing contextual understanding for each market.
- Integrated DSPs: Adwallet integrated three Demand Side Platforms (DSPs) to improve reach and efficiency.
- Enhanced ad formats: Adwallet.io supported rich media lightbox/overlays, interscroller formats, and automatically captured end frames in video ads. Something that was very time consuming and challenging before.

“Since implementing Adwallet, our team has saved countless hours on managing ad screenshots, and enabled our account management teams to further focus on what matters -  our clients . Adwallet has been a game-changer for us; as our creative studio continues to provide award winning solutions driven by search intelligence to our clients we now have a partner that seamlessly  matches our ambitions!" - Hannah Johnson, Senior Technical Solutions Manager, Captify

After implementing Adwallet’s solution, Captify experienced significant improvements:
- Time reduction: Captify saw a substantial decrease in the time spent per screenshot task.
- Faster access: The automated process allowed for quicker access to ad screenshots.
- Increased control: Account Management and Operations teams gained more control over selecting the context of ad screenshots.

Adwallet’s customized software solution successfully streamlined Captify’s ad screenshot process, saving time and increasing efficiency. Catering to Captify’s multi-market needs and providing contextual understanding, Adwallet proved to be a valuable partner in optimizing ad operations. The results speak to the benefits of adopting Adwallet’s solution for businesses looking to improve their advertising processes.Don’t let inefficient ad processes hold your business back. Discover how Adwallet’s innovative software can revolutionize your advertising operations. Contact us today to schedule a demo and experience the benefits firsthand.