Would you buy a product online if you only saw a preview of what it could look like, without seeing the actual item? Probably not. As consumers and marketers, we expect visual confirmation—real proof that what we ordered is exactly what we’ll receive. It’s that trust and transparency that give us confidence in our purchase.
The same applies to digital advertising and placing ad campaign orders. Brands don’t just want to assume their ads ran as expected—they want clear and visual proof of delivery. That’s where ad screenshots showing real placements in live environments become essential. While some Ad Ops teams manually capture screenshots or create mockups to provide clients with a visual reference, mockups don’t show real delivery, and manual screenshots are time-consuming.
In fact, the advertising industry already spends up to 15% of their time on low-level manual tasks like ad screenshots—amounting to over 250 hours per year (source: Technology (former Centro) & HubSpot). Because of this, many agencies and publishers limit this service, offering it only to selected few clients. But for clients investing thousands in advertising campaigns, is it too much to ask for real, visual proof of their ad placements?
Imagine being able to provide every client with ad screenshots in reports—not just a select few. What would that do for your client relationships? While scaling this manually would be impractical and expensive, automation makes it possible.
AdWallet.io streamlines the entire process, reducing the time spent on ad screenshots by up to 95%. Instead of dedicating hours to capturing, organizing, and compiling screenshots, agencies, retail media and publishers can provide every client with clear, verifiable proof of delivery—without the manual workload. It allows agencies and publishers to:
Offering real proof of ad placements helps agencies and publishers stand out, strengthen trust, and deliver premium service at scale—without increasing manual workload. By embracing automation, you can transform campaign reporting from a tedious task into a powerful tool for client retention and business growth.